product life cycle

product life cycle
/ˌprɒdʌkt 'laɪf ˌsaɪk(ə)l/ noun
stages in the life of a product in terms of sales and profitability, from its launch to its decline
Growth is the first stage in the product life cycle.
The machine has reached a point in its product life cycle where we should be thinking about a replacement for it.

Marketing dictionary in english. 2015.

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